Meet the Designer

Born in Recife, Gustavo Silvestre is a designer, artist, craftsman, and post-graduate teacher in manual arts for education, expert crochet artist, creator of ‘Ponto Firme’, a social project in which he teaches crochet in one of the most male chauvinist environments in society, the prison. ​

"Gustavo is a museum artist and having a piece from him is wearing art itself."


Handmade, ethically made and socially inclusive.
The New Luxury

According to the National Penitentiary Department (Depen), Brazil has the third largest prison population in the world, with prisons that are almost 70% above their capacity with more than 750,000 prisoners. In three years, the date of the last National Prison Information Survey (Infopen), the country received 61,000 more prisoners for its overcrowded jails. A majority of black people (61% of prisoners have this profile, while only 53% of the Brazilian population have this characteristic), poor and unschooled (75% of these prisoners do not have completed elementary school).

Social Project
in Brazil

This is the reality that Gustavo Silvestre has faced weekly since he started the ‘Ponto Firme’ Project. Since 2015, the artist has volunteered technical training in crochet for inmates at the Adriano Marrey Penitentiary, in Guarulhos, São Paulo.

Museums and
Fashion Week

In his socio-educational project, the artist looks at this wound that is incarceration revealing the humanity that resists within a system created to discipline and punish. In five years of project, the initiative that stands out for its aesthetic value has been the subject of several journalistic articles, and has already become an art exhibition at the Pinacoteca of the State of São Paulo, at SP-Art, fashion show at São Paulo Fashion Week (SPFW) and even furniture for a store in SoHo, New York.

Reflection from the artist

Fashion and Sustainability

A deeper reflection about fashion impact makes us think that all around us can and must have more than one life cycle. And it is there where design comes along, design and functionality of clothes. How does it affect us and how do we affect it back?
Gustavo Silvestre
Artist in May


What we propose is to buy less, pay more but have valuable pieces that are sustainable, artistic and fair pay to artists and their assistants so they can live well from their work. We are slowly educating ourselves as a brand as we introduce this new business model gradually.
Daniela W